Case Study: Bitrix24 streamlines chat tracking and ad performance analysis with CallGear

Bitrix24 transfers chats from Open Lines with CallGear for detailed advertising analysis

The customer, Bitrix24, utilized CallGear's integration services to address the challenge of analyzing the effectiveness of their advertising campaigns. They needed a solution to capture and analyze data from customer chats initiated through their Bitrix24 online widget and various messengers.

CallGear implemented an integration that automatically transfers these chats into its service for analysis. The solution captures comprehensive data, including contact details, session information, and the full chat text. This allows Bitrix24 to perform detailed analysis of advertising effectiveness by tracking key metrics like ad campaigns and UTM tags directly within CallGear's "Raw Data" section.

Bitrix24