Case Study: Bitrix24 achieves advanced lead generation analytics with CallGear

Bitrix24 tracks Deal cycle and funnel conversion with CallGear

Bitrix24, a leading CRM platform, sought to enhance its lead generation analytics to better track marketing ROI and understand the customer journey through its sales funnels. To address this challenge, they partnered with CallGear to implement its Advanced Lead Generation Analytics solution.

CallGear's solution integrated directly with Bitrix24's CRM, enabling the transfer of detailed sales funnel data. This allowed Bitrix24 to track deals through their entire cycle, calculate key financial metrics like lead costs and deal amounts, and dynamically attribute conversions to the correct advertising channels. The implementation provided measurable insights into campaign effectiveness and gave a clear view of the cost to acquire a deal at each specific stage of their sales process.

Bitrix24