Case Study: Bitrix24 Achieves Smarter Call Routing with CallGear

Bitrix24 speeds call routing with CallGear's CRM-based distribution

The customer, Bitrix24, needed a more efficient way to handle incoming calls to ensure clients were quickly connected to the correct specialist without manual intervention. The vendor, CallGear, addressed this challenge by integrating its call distribution service with the Bitrix24 CRM platform.

CallGear implemented a solution using its "Distribution Based on CRM Data" operation. This automatically routes incoming calls according to specific data stored in Bitrix24, such as the sales funnel stage or deal status, ensuring callers are directed to the appropriate department or assigned manager. The results included significant time savings for employees and improved customer satisfaction, as clients were connected to the right specialist faster without waiting in queues.

Bitrix24