Case Study: WhyNotLeaseIt boosts payment collections with CallFire SMS texting

WhyNotLeaseIt boosts inbound calls by 40% with CallFire SMS texting

WhyNotLeaseIt, a company providing lease-to-own options for furniture and appliances, needed a more efficient way to communicate with customers about payments and due dates. They partnered with the vendor CallFire to implement a direct contact solution using CallFire's SMS text messaging service.

The solution involved using CallFire's text blasts to send payment reminders to opted-in customers. This method leveraged the high open rates of SMS to ensure timely notifications. As a result of implementing CallFire's system, WhyNotLeaseIt saw a measurable increase in customer engagement, with their inbound call volume rising by over 40% since deploying the texting strategy.

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