Case Study: Bob’s Stores achieves rapid, reliable emergency outreach with CallFire Voice Broadcast

Voice Broadcasting Connects All Bob’s Stores Associates When Disaster Hits

Bob’s Stores, a 60‑year retailer with 35 locations across the Northeast, needed a fast, reliable way to notify associates about store operations during severe weather and other emergencies. Rita Bertone, Director of Purchasing & Office Services and part of the Business Continuity team, sought a practical, affordable solution to ensure everyone received the same timely information.

They implemented CallFire’s Voice Broadcast: Rita uploaded associate phone lists and sent recorded messages instantly via phone and internet. During Hurricane Sandy she reached over 200 people in minutes with nearly 100% successful answers; the service provided a streamlined, user‑friendly emergency notification process at low cost (about $0.04/min, under $11 for the event) and no long‑term contract.

Bob's Stores

Rita Bertone

Director of Purchasing & Office Services