Case Study: The Shoe Guy achieves sustained national sales growth with CallFire Voice Broadcast

Voice Broadcast Platform Launches Shoe Business into National Spotlight

Dave Shaheen, a luxury shoe sales manager known as “The Shoe Guy,” needed a fast, cost-effective way in 2005 to reach about 1,500 primarily non–email-savvy customers in the Greater Chicago area to promote upcoming sales and move away from traditional marketing. His goal was rapid, measurable outreach that let customers respond on their own terms.

He implemented CallFire’s Voice Broadcast to send opt-in automated calls that could connect recipients directly to the shoe department or let them unsubscribe. The campaign drove dramatic results—responsible for 90% of sales during a Manolo Blahnik promotion, the Oakbrook store achieved the highest year-over-year growth among 33 Neiman Marcus locations, and Shaheen saw four consecutive years of sales growth (roughly $400K to $1.3M in four years), plus faster feedback, lower costs, and a smaller carbon footprint.

The Shoe Guy

Dave Shaheen

sales manager