Case Study: WhyNotLeaseIt achieves a 40% increase in inbound call volume with CallFire SMS Text Messaging

Using SMS Text Messaging to efficiently send thousands of customers payment reminders

WhyNotLeaseIt is a nationwide leasing company that provides furniture, electronics, and appliances to customers with imperfect credit. Faced with customers frequently missing due dates and paper notices being ignored, Senior Director of Operations Benjamin Farmer needed a cost-effective way to connect directly with thousands of customers to improve payment collection.

They deployed CallFire’s SMS text messaging to send opt-in payment reminders and collection notices, leveraging SMS’s 95% open rate within five minutes. By blasting hundreds of thousands of messages, WhyNotLeaseIt increased inbound call volume by over 40%, quickly bringing more accounts up to date while using a user-friendly, efficient communication tool.

WhyNotLeaseIt

Benjamin Farmer

Senior Director of Operations