Case Study: UC Irvine increases Homecoming attendance by 1,000 with CallFire Voice Broadcast

UC Irvine boosts Homecoming attendance by 1,000 with CallFire

The University of California, Irvine (UC Irvine) faced the challenge of increasing alumni attendance for its Homecoming event while needing to keep marketing costs low and avoid expensive printed materials. To solve this, they partnered with vendor CallFire and utilized its Voice Broadcast service.

CallFire implemented a Voice Broadcast solution, sending out personalized invitations to approximately 40,000 alumni. The campaign was a major success, resulting in a measurable increase of nearly 1,000 additional participants at the event. The positive outcome led UC Irvine's Alumni Association to recommend CallFire's services to other university departments.

UC Irvine