Case Study: The Sports Brokers achieves faster, cost-effective client outreach with CallFire SMS blasting

TSB has created more than 300 mass text campaigns, accounting for an astronomical 420,000 texts

The Sports Brokers (TSB), a subscription service that provides sports data and betting analysis to thousands of customers, needed a faster, more scalable way to notify clients about timely betting opportunities. Previously the team relied on hand-dialing clients for specific games and wagers, which was slow and labor-intensive.

TSB adopted CallFire’s SMS mass-texting platform to push fast updates and analysis; in 13 months they ran more than 300 campaigns and sent over 420,000 texts. The solution cut outreach time and staffing needs, reduced costs with pennies-per-text pricing, required little to no training, and substantially improved their client communication and margins.

The Sports Brokers

Kevin Moss

TSB