Case Study: TheSportsBrokers.com boosts fast client updates with CallFire SMS blasting

TheSportsBrokers.com boosts sports alerts with CallFire and 420,000 texts in 13 months

TheSportsBrokers.com (TSB), a company supplying sports betting data to thousands of subscribers, faced the challenge of inefficiently communicating time-sensitive updates to its clients. Their old-school method of hand-dialing customers was slow and cumbersome. To overcome this, TSB implemented CallFire's mass text messaging service.

Using CallFire's text blasting solution, TSB was able to quickly send news and trending bets to its entire client base. The results were significant: over 13 months, they sent 420,000 texts across more than 300 campaigns, which improved their system by 100%. CallFire's service saved TSB considerable time and manpower while reducing costs, as the process to contact clients was reduced from days to moments.

TheSportsBrokers.com (tsb)