Case Study: Southern Wesleyan University achieves rapid campus emergency alerts with CallFire SMS notifications

Southern Wesleyan University sends emergency alerts in 2 minutes with CallFire

Southern Wesleyan University (SWU) needed to comply with a federal requirement to send emergency notifications to its campus community. The challenge was to quickly contact thousands of students and staff while adhering to strict "opt-in" guidelines, all without overburdening its administrative team. SWU approached CallFire to implement a solution using its SMS Text Marketing service.

CallFire provided a simple platform that allowed SWU to send mass text alerts instantly from any internet connection. The solution included an easy opt-in process via a keyword and a simple opt-out method to keep contact lists updated automatically. As a result, SWU can now send crucial alerts, like tornado warnings, to its entire student body in just two minutes. CallFire's system not only ensured compliance and efficiency but also increased subscriber numbers with each message sent, providing peace of mind that the campus community could be reached swiftly during an emergency.

Southern Wesleyan University