Case Study: Fitness 19 achieves more member sign-ups and lower marketing costs with CallFire

SMS Texting Beefs Up Fitness 19's Bottom Line

Fitness 19 is a nationwide chain of affordable, family-friendly gyms — including the West Seneca, NY location managed by Chet Dine — that hit a marketing plateau. The club was overspending on internal signage, external flyers and time-consuming manual phone calls, and needed a more efficient, cost-effective way to reach members and prospects.

Fitness 19 turned to CallFire’s SMS text messaging three years ago to run promotional and collections campaigns. The low-cost, mass-text platform made it easy to send nearly 100 campaigns and thousands of messages, delivering higher open rates, more membership sign-ups, increased savings, and better responses on outstanding balances.

Fitness 19

Chet Dine

Manager