Case Study: Kelly Roofing achieves better customer service and clearer marketing ROI with CallFire Call Tracking

Roofing Company Strengthens Customer Relationships with Call Tracking

Kelly Roofing, a second-generation family business and the largest roofing contractor in Collier County, FL, needed a low‑maintenance way to collect customer feedback and ensure employees consistently delivered high-quality service. Relying on sporadic customer comments left the company guessing about marketing effectiveness and staff performance.

Kelly Roofing implemented CallFire’s Call Tracking with a dedicated number and call recording to track lead sources and review staff interactions. The system revealed which ads were driving calls, improved accountability and training through recorded calls, increased productivity, and helped the company move from “guess” to “know” about marketing ROI and service quality.

Kelly Roofing

Ken Kelly

President