Case Study: Planet Fitness achieves higher collection rates and lower costs with CallFire SMS & Voice Broadcast

Planet Fitness Slims Down Collections Costs with SMS and Voice Broadcast

Brandon Sebald, owner of four Planet Fitness clubs serving about 30,000 members, needed a faster, lower‑cost way to collect past‑due payments across his locations. Traditional phone calls, letters and emails were time‑consuming and expensive, so he sought a solution to improve timeliness and reduce collections costs.

CallFire’s SMS texting and voice broadcast let Sebald send staged text campaigns (three texts in week one, rising to five or six in week two) with a payment link and club phone number, prompting immediate responses and fewer follow‑up calls or mailings. The program delivered strong ROI, trimmed collections costs, and produced 243 campaigns with thousands of successful collections.

Planet Fitness

Brandon Sebald

Planet Fitness