CallFire
52 Case Studies
Case Study: The PawPlex achieves consistent customer service and measurable ad ROI with CallFire
A CallFire Case Study
Pet Company Revamps Business Using Call Tracking
The PawPlex, a doggy day care and pet services business in Suwanee, GA, was struggling with disorganized operations and inconsistent customer service after a change in ownership. Owner Joel McGlamry needed a way to train staff consistently and to evaluate which advertising efforts were actually driving customer calls.
He implemented CallFire’s Call Tracking with call recording, assigning six unique numbers to the website, email blasts, brochures and mailers to track source performance and monitor staff interactions. The result was clearer oversight for training, quicker correction of service issues, better-organized operations, and reduced spending on ineffective ads—website traffic now drives most of the calls and McGlamry can see call spikes tied to specific mailers.
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The PawPlex
Joel McGlamry
The PawPlex