Case Study: MoveOn.org achieves real-time volunteer campaign tracking with CallFire IVR

MoveOn.org launches IVR in 1 week with CallFire

MoveOn.org, a political non-profit with millions of members, faced a significant challenge in tracking the campaign efforts of its large, dispersed volunteer base during the 2008 presidential race. They needed a comprehensive and reliable method to aggregate data from thousands of volunteers simultaneously. To solve this, they partnered with vendor CallFire to implement its Interactive Voice Response (IVR) service.

CallFire provided a customized and scalable IVR system built on a VoiceXML platform, which allowed volunteers to call in and report their data through an automated survey. The solution was deployed in just one week and proved to be highly reliable under heavy load. As a result, MoveOn.org was able to view multiple campaign results in real time, adjust their strategy on the fly, and found the process far less tedious than traditional data collection methods.

MoveOn.org