Case Study: Macomb County Campaign for Liberty achieves dramatic increase in constituent reach and cuts mailer costs with CallFire

Macomb County Campaign for Liberty - Customer Case Study

Campaign for Liberty in Macomb County, MI — a grassroots group that promotes individual liberty and issue advocacy — struggled to engage constituents using email and direct mail. Organizer Kurt King needed a more effective, timely way to mobilize supporters and increase meeting attendance.

They adopted CallFire’s easy-to-use, scalable Voice Broadcast solution to send automated messages about events, donations, cancellations and calls to action. The campaign reached hundreds of constituents with higher response and meeting turnout, cut costs on expensive mailers, and benefited from simple setup, remote access and affordable per-message pricing.

Macomb County Campaign for Liberty

Kurt King

Campaign organizer