Case Study: Heritage Financial Services maximizes buyer leads and streamlines collections with CallFire

Heritage Financial Services boosts call tracking across 100+ homes with CallFire

Heritage Financial Services LTD, a property management and owner-financing company in Ohio, faced a challenge in managing an overwhelming volume of calls from prospective tenants. Their advertising for rent-to-own properties generated hundreds of inquiries, creating a bottleneck that consumed excessive time and resources. To better pre-qualify leads and organize this process, the company turned to CallFire's Call Tracking solution.

CallFire provided a system of unique local phone numbers for each listed property, which routed callers to an automated message for pre-vetting. This streamlined operations, pre-qualified leads, and tracked call volume per listing to measure advertising effectiveness. Furthermore, Heritage Financial Services used CallFire for text/call blasts and its Cloud Call Center for efficient rent collection, even utilizing overseas staff. The results included significantly reduced manpower frustration, increased productivity, and a more optimized marketing budget.

Heritage Financial Services LTD