Case Study: Grand Rapids Community College achieves improved student outreach and 5–10% higher payment rates with CallFire SMS & Voice Broadcasting

Grand Rapids Community College Voice Broadcast & SMS for Communication

Grand Rapids Community College (GRCC), which serves thousands of students across a wide range of programs, needed a cost-effective way to communicate tuition, event and recruitment reminders to new and returning students while operating with limited staff and resources.

GRCC implemented CallFire’s mass SMS and voice broadcasting platform to send targeted reminders; over two years they ran 80 campaigns reaching more than 7,000 recipients at a time. The system allowed one staff member to send thousands of messages quickly, improved email open rates and event attendance, and increased payment rates by 5–10% while reducing time and costs.

Grand Rapids Community College

Eric Mullen

Student Life Director, Grand Rapids Community College