Case Study: Grand Rapids Community College improves student communication with CallFire

Grand Rapids Community College boosts payment rates 5-10% with CallFire

Grand Rapids Community College faced a challenge communicating with thousands of new and current students each semester. Their enrollment management department needed a more efficient and cost-effective way to send important reminders about tuition, events, and recruitment without straining their limited staff resources. They turned to the vendor CallFire for a voice broadcast and SMS messaging solution.

CallFire provided a combination of mass text and voice messaging tools that were simple to operate. Using this platform, the college launched over 80 campaigns, reaching more than 7,000 recipients at a time. The solution led to measurable results, including a 5-10% increase in student payment rates from balance-due reminders and improved email open rates and event attendance. CallFire enabled the staff to expand their reach and redirect personnel to more personalized student interactions.

Grand Rapids Community College