Case Study: Accurate Electrical Services achieves better ad tracking and higher ROI with CallFire

Electrical Company Figures Out Where to Save on Advertising

Accurate Electrical Services, a trusted Los Angeles–area electrician run for nearly 20 years by owner Jeff Seale, needed a better way to maximize its marketing budget and track which of more than 50 campaigns were producing calls. With limited tracking in place, the company couldn’t tell which ads or numbers were driving leads.

Accurate adopted CallFire’s Call Tracking—using multiple local and toll‑free numbers, Google Talk notifications and instant alerts to staff—to see exactly which ads produced calls. The easy setup and low‑cost platform let them scrap underperforming campaigns, reallocate spend to high‑performing sources and significantly improve marketing ROI, with plans to expand use of CallFire’s services.

Accurate Electrical Services

Jeff Seale

Owner and President