Case Study: Contractor Advertising Optimizes Marketing ROI with CallFire Call Tracking

Contractor Advertising tracks 60 to 70 local numbers with CallFire

Contractor Advertising, a Santa Cruz-based marketing agency specializing in clients like plumbers and contractors, needed to improve its clients' advertising ROI. Their challenge was to identify which marketing campaigns were most effective in order to restructure failing ones and optimize spending. To achieve this, they implemented the Call Tracking solution from vendor CallFire.

CallFire's solution provided real-time call records and call recording, enabling clients to see which ads generated calls and listen to the intake conversations. The vendor's service included the quick setup of local phone numbers across the U.S. and Canada. This data allowed Contractor Advertising's clients to scrap underperforming campaigns, significantly optimizing their marketing budgets. After two years and thousands of calls tracked through 60-70 numbers, the agency reported great performance and ease of use from CallFire.

Contractor Advertising