Case Study: Yes on 522 achieves $6.3M in donations with CallFire Cloud Call Center

Cloud Call Center’s Efficient Calling Solution Helps Campaign Raise $6.3 Million in Donations

Yes on 522, a Washington state campaign to require labeling of genetically engineered foods, faced the challenge of reaching hundreds of thousands of voters with a small, partly remote volunteer force and limited resources. Coordinating large-scale outbound calling from volunteers scattered around the country made efficient, scalable phonebanking a critical need.

They adopted CallFire’s Cloud Call Center—a hands-free, multi-line powerdialer with cloud-hosted lists and features like MachineSkip and SmartDrop that volunteers could use from home after brief training. With roughly 11 agents, the campaign ran nine call drives (each making as many as 64,000 calls) and helped raise $6.3 million in individual donations.

Yes on 522

Amanda Reykdal

Field Manager, Yes on 522