Case Study: 1st Capital Loans achieves 74% increase in calls with CallFire Cloud Call Center

Cloud Call Center Improves Operational Efficiency

1st Capital Loans, based in Troy, Michigan, struggled with inefficient follow-up: agents manually dialed prospects, left voicemails, and recorded results on paper. Account executive John Tucker needed to make roughly 200 calls a week while managing other duties, yet manual dialing limited him to about 80–95 calls per four-hour session.

They implemented CallFire’s Cloud Call Center power dialer and SMS services to automate dialing, record call activity, and organize outreach. Tucker’s productivity increased to about 150–165 calls per four hours (average 155), a 74% improvement, reducing costs and paying for itself through higher efficiency.

1st Capital Loan

John Tucker

Account Executive, 1st Capital Loans