Case Study: NoOnProp8.org achieves 641,495 voter contacts with CallFire's Cloud Call Center

Cloud Call Center Enables Volunteers to Reach Thousands of Voters

NoOnProp8.org, launched by Equality California in 2008 to oppose Proposition 8, faced a major outreach challenge: roughly 10,000 volunteer callers but no call center infrastructure and a goal to contact millions of California voters (about 3 million). They needed a scalable, low-cost way to organize volunteers and simplify dialing.

CallFire’s Cloud Call Center was deployed in three days, letting volunteers dial from their own phones and laptops. The virtual system supported ~10,000 agents who placed 800,000 dials and spoke with 641,495 voters, enabling rapid, large-scale outreach and contributing to a heavily funded campaign ($43.3M); CallFire was selected because it could onboard thousands of volunteers quickly without infrastructure costs.

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