Case Study: Contractor Advertising achieves optimized marketing budgets with CallFire Call Tracking

Call Tracking Optimizes Contractor Advertising's Marketing Budget

Contractor Advertising, a Santa Cruz, CA firm that helps trades like plumbers and general contractors get more clients, was tasked with revamping failing ad campaigns and monitoring employee intake performance to improve ROI. The agency needed a way to identify which marketing sources were driving calls and assess how staff handled incoming leads.

They deployed CallFire’s Call Tracking and call recording—buying local numbers, accessing real-time call records, and reviewing conversations—to track ad conversion across campaigns. With 60–70 numbers handling thousands of calls, the data let them cut underperforming channels, reallocate budgets, and boost campaign effectiveness with a user-friendly, cost-effective solution.

Contractor Advertising

Dan Goldstein

Contractor Advertising