Case Study: Automotive Capital Resources achieves 15% more contacts and cost savings with CallFire Voice Broadcast & SMS

Automotive Capital Resources Sees Increase in Contacts with CallFire

Automotive Capital Resources (ACR), a financing and collections partner for independent auto dealerships in Kentucky and Florida, needed a faster, more affordable way to contact hundreds of past-due accounts each day. Manual, one-at-a-time calling was costly and inefficient, consuming valuable time and staff resources.

ACR adopted CallFire’s Voice Broadcast and SMS platform to send mass calls and texts, requiring no training and delivering results within minutes. Over 2½ years and nearly 650 campaigns, the approach produced a steady ROI, cut costs, increased return calls, and yielded about a 15% rise in successful contacts.

Automotive Capital Resources

Lisa Wood

Operations Manager