Case Study: AB Job Service acquires 958 more leads and cuts CPA by 36% with Callback24

How did we acquire 958 additional leads and lower our CPA by 36%

AB Job Service, a certified employment agency, faced the challenge of generating new leads through slow web forms on its website, which resulted in a longer time to acquire potential candidates. To address this, they implemented the callback solution from the vendor Callback24, which provided a faster way for interested parties to connect with the company.

The solution from Callback24 allowed website visitors to receive a call from a recruiter within seconds, drastically reducing wait times. This resulted in a 56% increase in their conversion rate, from 3.2% to 5.01%, and brought in 958 additional leads over a year. Furthermore, Callback24 helped AB Job Service lower its cost per acquisition (CPA) for these leads by 36%.

AB Job Service

Beata Pastuch

AB Job Service