Case Study: WR Gay Pest Control improves marketing ROI and call tracking with Call Dynamics

WR Gay Pest Control chooses Call Dynamics for Call Tracking

WR Gay Pest Control, a Melbourne pest control company with more than 50 years of experience, needed a better way to measure the many phone enquiries that drove most of its sales. While email leads were easy to track, the business wanted to understand which advertising and search campaigns were generating qualified phone calls and revenue. Call Dynamics provided call tracking integrated with Google Analytics to help solve this challenge.

With Call Dynamics, WR Gay gained real-time call tracking and ROI data tied to its marketing activity, allowing the team to see which ads and search terms produced the best leads. The company used this insight to confidently continue or increase spend on the campaigns delivering the strongest results, and it also uncovered seasonal search behavior that informed future Adwords strategy. Call Dynamics further improved the experience by adapting its interface based on feedback, including peak-time call reporting and caller-type comparisons.

WR Gay Pest Control

Juanita McCreery

Brand Manager