Case Study: SimplySheds boosts marketing ROI and sales growth with Call Dynamics

SimplySheds chooses Call Dynamics for Call Tracking

Call Dynamics worked with SimplySheds, Australia’s online-only retailer of garden sheds, carports, garages, and large outdoor storage, to solve a marketing attribution problem. The company was spending heavily on phone-driven sales but lacked clear visibility into which offline campaigns, search terms, and keywords were actually generating profitable leads, making it hard to understand customer behavior and optimize marketing spend.

Call Dynamics provided call tracking and attribution insights that linked calls back to specific sources, keywords, and phrases, helping SimplySheds identify the most effective calls to action and highest-performing marketing channels. With this data, SimplySheds improved return on marketing investment and grew the business by 40 percent, while also gaining the flexibility to track custom data fields and better support future expansion into new product areas.

SimplySheds

Daniel Turner

CEO and Founder