Case Study: Voiceflow Inc boosts account health and saves 150 hours a month with Calixa

How Voiceflow elevates customer experience with product usage insights

Voiceflow Inc uses Calixa to help its customer success and sales teams make sense of product usage across a mix of self-serve and enterprise accounts. As Voiceflow grew, its teams struggled with limited visibility into trial activity, difficult-to-use product analytics, and time-consuming manual reporting, making it hard to identify active accounts, understand the buyer journey, and prioritize outreach.

With Calixa’s PQL Views, Scoring, Rep Alerts, and Journey capabilities, integrated with BigQuery, Segment, and Intercom, Voiceflow gained a fuller view of customer behavior and account health. Calixa helped the team identify high-priority trials, monitor activation and adoption, and focus conversations on the right features and champions. The results included a 1.6x increase in book of business managed per CSM and 150 hours of digging saved per month, time that is now spent on customer conversations.

Voiceflow Inc

Daniel D'Souza

Leads