Case Study: CKE optimizes franchise territories with Caliper Corporation’s Maptitude

CKE manages 3,300 restaurant locations with Caliper Corporation's Maptitude

CKE, the parent company of Carl's Jr. and Hardee's, faced challenges managing complex franchise territories and integrating disparate business data to prevent location overlap and cannibalization. To simplify territory allocation and provide market intelligence, they turned to Caliper Corporation and its Maptitude mapping software.

Caliper Corporation's Maptitude solution enabled CKE to unify location data into a single map for territory management and site evaluation. The results included optimized franchise territories, reduced risk of overlap, and improved market penetration by providing franchisees with clear maps of target trade areas. The tool also became essential for real estate analysis and ensuring new locations were in appropriate growth markets.

CKE