Case Study: CKE Restaurant Holdings (Carl's Jr. & Hardee's) achieves optimized franchise territories and accelerated site growth with Caliper Corporation's Maptitude

CKE - Customer Case Study

CKE Restaurant Holdings, Inc., the franchisor of Carl’s Jr.® and Hardee’s® with 3,480 restaurants, faced growing complexity in assigning franchise territories and integrating disparate demographic, competitive, and socio-economic data to avoid cannibalization and territory disputes. To address this, CKE adopted Caliper Corporation’s Maptitude mapping software to bring location intelligence into its franchise planning processes.

Caliper Corporation’s Maptitude unified CKE’s location-based data into single, shareable maps that support territory delineation, market-capacity scoring, and accurate site evaluations. Using Maptitude, CKE can prioritize target trade areas, optimize site placement to reduce overlap and cannibalization, improve franchisee satisfaction, and produce a development “blueprint” for future growth—all with a cost-effective mapping and analysis tool.

CKE

Mike Sawyer

Director of Market Planning