Case Study: Planet Fun boosts brand awareness and website traffic with Calibrate

Planet Fun drives 43% online engagement and 1,250+ YouTube campaigns with Calibrate

Planet Fun, a major distributor of toys and games, needed to shift its advertising strategy away from traditional television to engage a younger, tech-savvy audience online. They engaged Calibrate to develop a new digital media strategy and implement best-practice processes for managing high volumes of campaigns while adhering to strict advertising guidelines for children.

Calibrate crafted a comprehensive digital strategy centered on YouTube advertising, complemented by other digital placements. They redesigned Planet Fun's website to be more engaging and developed a sophisticated B2B portal. The results were significant, with over 1,250 YouTube campaigns launched, a marked increase in brand awareness and sales, and the new website becoming a key traffic driver. Calibrate's work was recognized with a Google Premier Partner Award for Brand Awareness.

Planet Fun