Case Study: Palmers achieves personalised omni-channel marketing with Calibrate

Palmers boosts engagement and revenue with Calibrate's unified POS and loyalty data

Palmers, a New Zealand-based garden centre, engaged the vendor Calibrate to help them better leverage their point-of-sale and loyalty data. Their challenge was to unify this customer data to create more personalized marketing campaigns and deliver a true omni-channel customer experience.

Calibrate implemented a solution using the Klaviyo marketing automation platform to integrate Palmers' data sources. This allowed for smarter segmentation, multi-channel automation, and targeted SMS campaigns. The results for the customer included higher engagement rates, stronger customer loyalty, and revenue growth, with one highlighted metric being 28% year-on-year online sales growth. Calibrate provided the tools for Palmers to build deeper customer relationships and maximize marketing ROI.

Palmers