Case Study: Hesketh Henry modernizes its website and content strategy with Calibrate

Hesketh Henry migrates hundreds of articles with Calibrate

Hesketh Henry, a law firm with over 160 years of history, required a new website to reflect its refreshed brand and strategic direction. Their challenge was to create a modern digital experience that unified their market positioning, made a large volume of content easy to navigate, and supported upcoming marketing initiatives. They turned to the vendor Calibrate for web design and development services.

Calibrate delivered a sleek, modern website with a user-friendly structure designed through sitemap strategy and tree-testing. The solution included a semi-automated migration of Hesketh Henry's extensive back catalogue of articles, which successfully preserved the content's SEO value. The new platform achieved the firm's goal of balancing its long-standing heritage with a forward-thinking, visually striking, and intuitive online presence.

Hesketh Henry