Case Study: First Light Farms achieves unified global eCommerce growth with Calibrate

First Light Farms boosts conversion rate 168% with Calibrate

First Light Farms, a New Zealand-based producer of premium grass-fed meat, faced the challenge of having a fragmented digital presence across multiple regions. As global demand grew, they needed a unified eCommerce platform from Calibrate that could tell their brand story and provide a seamless direct-to-consumer shopping experience worldwide.

Calibrate consolidated the separate sites into a single, cohesive platform with complex integrations for regional fulfillment and inventory management. They also developed a companion app to deepen customer engagement. This solution led to significant measurable impacts, including a 168% increase in conversion rate and revenue increases of 48% in New Zealand and 35% in the USA, positioning First Light Farms for sustainable global growth.

First Light Farms