Case Study: Auckland Thoroughbred Racing boosts conversions and ticket sales with Calibrate

Auckland Thoroughbred Racing boosts conversions 167% with Calibrate

Auckland Thoroughbred Racing, one of New Zealand's oldest racing institutions, faced the challenge of a complex and outdated digital presence that made it difficult to manage information and attract new audiences. They partnered with Calibrate for a website design and re-platforming project to modernize their experience while honoring their legacy.

Calibrate consolidated the customer's fragmented sites into a single, award-winning platform. The solution integrated real-time data and streamlined booking, resulting in a 167% increase in conversions and a 200% increase in website users. The vendor's work also significantly boosted mobile engagement and was recognized as a Best Design Award Finalist in 2024.

Auckland Thoroughbred Racing