Case Study: Jornaya achieves revenue-driven marketing alignment and predictable growth with CaliberMind

Why Marketers Need to Talk Revenue

Jornaya, led in marketing by Cody Boyte, faced the common challenge of translating marketing activity into enterprise value and winning executive confidence. On CaliberMind’s Revenue Marketing Report, Boyte outlined the need to move beyond vanity metrics, align Marketing and Sales, and speak the language of CxOs—using concepts like the J‑curve and revenue‑weighted conversion rates—to show how marketing work directly drives revenue and company value.

CaliberMind helped Jornaya adopt a revenue‑centric framework—prioritizing revenue‑weighted conversion tracking, cross‑functional alignment, and small J‑curve experiments to validate spend—so marketing could be evaluated in business terms. The outcome was clearer executive communication, more predictable and scalable marketing outcomes, and a repeatable way to prioritize programs that demonstrably move revenue, enabling leadership to invest with greater confidence.

Jornaya

Cody Boyte

Head of Marketing