Case Study: NetApp reduces marketing noise for sales with CaliberMind

NetApp identifies surges in 20% of priority accounts with CaliberMind

NetApp, a global data infrastructure company, faced challenges in quantifying marketing's impact on its $6 billion revenue pipeline and moving beyond a traditional lead-based model. Their marketing and sales teams were disconnected, and they struggled to identify meaningful early engagement signals from a vast amount of data noise. To address this, they partnered with CaliberMind to develop a smarter approach to account intelligence.

CaliberMind implemented its Surge Scoring system and used its Ask Cal AI to analyze engagement data and deliver actionable insights directly into Salesforce. This solution provided sales with targeted alerts on engaged accounts, halving SDR research time. The results were significant, with Surge Scoring identifying activity in 20% of their target accounts and directly leading sales to create 733 new opportunities in a single quarter.

NetApp