Case Study: Fidelis Cybersecurity achieves unified customer view and faster account targeting with CaliberMind

Inside Fidelis Cybersecurity’s Revenue Marketing Factory

Fidelis Cybersecurity, a provider of automated threat detection and response, was struggling with slow revenue growth driven by cold, unconverted leads, long sales cycles, and difficulty engaging buying committees. Their marketing-led account-based marketing (ABM) efforts were hampered by disconnected systems—Salesforce and Marketo didn’t mirror each other—and orphan leads that hid account engagement. To fix this they turned to CaliberMind for data integration and ABM enablement.

CaliberMind integrated Fidelis Cybersecurity’s CRM and marketing automation, matched orphan leads to accounts, and exposed foundational data issues so the team could cleanse and consolidate records. The result: faster, more accurate targeting of high-value accounts, new enterprise opportunities uncovered, and reporting improved “tenfold”; lead-to-account matching was resolved in days, helping kick Fidelis’ revenue marketing factory into high gear.

Fidelis Cybersecurity

Moni Oloyede

Marketing Operations Specialist