Case Study: Aptrinsic achieves accelerated pipeline growth and automated ABM with CaliberMind

Inside Aptrinsic’s Revenue Marketing Factory

Aptrinsic, a provider of a personalized product experience platform, faced the challenge of running a hybrid inbound and account-based marketing (ABM) go-to-market strategy while their customer data was fragmented across Salesforce, HubSpot, and a product engagement database. This split prevented a holistic view of target accounts, slowed lead enrichment and routing, and forced sales teams to spend too much time researching rather than closing deals. To address this, Aptrinsic engaged CaliberMind to tie their systems together and support their product-led growth approach.

CaliberMind implemented an automated ABM and lead-enrichment workflow that stitches Salesforce, HubSpot, and product data in real time, scores account engagement, auto-enriches contact data (including matching business emails), and triggers Salesforce workflows when usage signals indicate outbound engagement. As a result, CaliberMind helped Aptrinsic accelerate the sales pipeline, improve lead routing and visibility into trial-ready accounts, reduce sales research time, and gain clearer insights into campaign and asset performance.

Aptrinsic

Travis Kaufman

VP of Growth