Case Study: SheerID achieves true campaign ROI measurement and revenue-driven marketing with CaliberMind

How To (Truly) Measure Campaign Effectiveness

SheerID, led by Erik Eaton (Senior Manager of Marketing Operations and Website Strategy), faced the common challenge of proving how marketing activities actually drive pipeline and revenue instead of relying solely on traditional MQL-based metrics. To address this, SheerID partnered with CaliberMind to move toward ROI-focused measurement and multi‑facet reporting that could more accurately attribute influence across campaigns and channels.

CaliberMind helped implement a blended reporting approach—combining life‑cycle conversions, channel velocity, and campaign influence—which revealed unexpected contributors (for example, blog content influencing open opportunities) and produced measurable wins like positive ROI on direct‑mail and event efforts. Using CaliberMind’s insights, SheerID shifted content strategy toward tangible case examples, made smarter budget and experiment decisions, and was able to demonstrate marketing’s real contribution to pipeline and revenue.

SheerID

Erik Eaton

Senior Manager of Marketing Operations and Website Strategy