Case Study: Airship achieves a single source of truth and full-funnel attribution with CaliberMind

How Airship Used CaliberMind to Overcome Data Gaps

Airship, a Customer Engagement Platform that sends push notifications, email, SMS, in‑app messages and more, faced major data and attribution gaps after using a competing provider. That vendor was overly reliant on first‑party cookies (which failed on Airship’s European sites due to privacy laws) and depended heavily on Salesforce while lacking key integrations and data integrity, leaving Airship without a single, trusted source of truth.

Airship adopted CaliberMind to unify its tech stack and analytics: CaliberMind ingested first‑party and third‑party data, provided a robust transformation layer, full attribution including sales touchpoints, and engagement scoring. The implementation delivered a clean, deduplicated data lake and full-funnel visibility to bookings, giving Airship a complete data set for attribution, clearer campaign-to-revenue measurement, and greater confidence in reporting.

Airship

Stephen Harper

Marketing Operations Analyst