Case Study: Datavail achieves 35% increase in key account coverage and fuels Account-Based Marketing with CaliberMind

Fueling Account Based Marketing and Sales at Datavail

DatAvail, an IT services provider, needed to shift from a 100% demand‑generation model to an account‑based, persona‑centric buyer journey after several acquisitions created cross‑sell opportunities. To gain reliable company and contact enrichment, visibility into buying centers and account maturity, DatAvail engaged CaliberMind and chose CaliberMind’s ABM Blueprint.

CaliberMind used machine learning to cleanse, enrich, and segment DatAvail’s data, then activated account intelligence across their marketing automation and CRM to strengthen lead profiles, identify account stages, and maintain coverage. As a result, CaliberMind’s solution helped DatAvail increase key account coverage by 35% in just a few months, enabling improved cross‑sell execution and higher average contract value.

DatAvail

Robin Caputo

Chief Marketing Officer