Case Study: Global B2B Enterprise proves multibillion-dollar revenue influence with CaliberMind

Enterprise Marketing Team Uncovers Significant Revenue Influence with Attribution 3.0

Global B2B Enterprise is a billion‑dollar company that struggled with fragmented customer data, hundreds of thousands of orphaned leads, and an attribution approach that only credited a fraction of marketing’s true influence. To solve this, the company partnered with CaliberMind and implemented CaliberMind’s B2B Customer Data Platform to unify disparate sources and rebuild full customer journeys.

CaliberMind used its CDP, AI/ML and multi-model attribution (including a “middle spread” approach) to reconnect offline and online touchpoints, resurrect orphaned leads, and attribute activity across multiple buyers. The result: marketing visibility jumped from roughly $500M (and 5–7% of revenue) to discovering over $10B in pipeline potential and demonstrating about $9.4B–$14B of influenced pipeline (roughly 70–75% visibility), identified an event that influenced ~7% of revenue, delivered 10x faster insights at ~10% of traditional BI cost, and reduced dependency on IT.