Case Study: IMPLAN (economic impact analysis SaaS) achieves 360° data visibility and rapid BI deployment with CaliberMind

360° Visibility into all Business Data at IMPLAN

IMPLAN, a SaaS provider of economic impact analysis tools, needed 360° visibility across disparate marketing, sales, product and customer-success systems to combine budgets, ecommerce orders, usage events and attribution — but lacked the capacity and time to build and maintain a home‑grown pipeline. They engaged CaliberMind to centralize and normalize that data and support an IT‑sponsored Looker BI rollout.

CaliberMind acted as a data‑refinery and delivered a Data Intelligence & Automation solution that synced sources into a single source of truth and fed Looker and Salesforce. CaliberMind connected and synced all data within the first week, cut BI deployment from five months to 30 days, enabled daily revenue and performance reports for stakeholders, and saved IMPLAN an estimated $120,000 in ETL/maintenance/hosting costs.

IMPLAN

Erik Garrett

VP of Product and Technology