Calacus PR
12 Case Studies
A Calacus PR Case Study
The customer, ThinkMarkets, faced the challenge of devising and launching a new partnership with world champion boxer Amir Khan. The vendor, Calacus PR, was enlisted to help create and promote this initiative.
Calacus PR devised a corporate social responsibility programme named 'Ring the Changes'. The solution provided training and job opportunities for under-privileged young people in the financial sector and through sport. As a result, ThinkMarkets raised significant sums to fund its initiatives and continues to work with Amir Khan to support young people.