Case Study: Laureus achieves global media coverage with Calacus PR

Laureus leverages Calacus PR to support 130+ projects and global media coverage

The customer Laureus, a global sports foundation, faced the challenge of managing extensive international media relations for its prestigious World Sports Awards and promoting the work of its Sport for Good Foundation. They engaged the vendor Calacus PR for strategic communications and media management services.

Calacus PR implemented a strategy that included creating emotive news hooks for project visits and managing all on-site media activity, including press conferences and red carpet demands. The solution established Laureus as a leading international foundation, with Calacus securing major coverage in prestigious targeted media and making the Awards one of the most anticipated events on the sporting calendar.

Laureus