Case Study: Infinite Athlete builds trust around Chelsea FC sponsorship with Calacus PR

Infinite Athlete wins trusted media counsel after Chelsea FC sponsorship scrutiny with Calacus PR

Calacus PR was engaged by Infinite Athlete to support its public profile following its formation from a merger and to manage the communications around its new front-of-shirt sponsorship with Premier League club Chelsea FC. The challenge involved overcoming initial media and public skepticism regarding the new company's ownership and investment background.

The solution implemented by Calacus PR involved a strategic media relations campaign to introduce Infinite Athlete's senior leadership to key journalists across sport, business, and technology. This educated the media on the company's role as an 'operating system for sport'. As a result, the initial skepticism was abated, and the company's executives became trusted sources for media commentary. The vendor, Calacus PR, successfully established a positive narrative for the new sponsor.

Infinite Athlete